The New Honda Civic 2012
Posted on 30. Nov, 2011 by admin in Uncategorized
360 Views of the car
– The new Civic spinning 360 degrees in our Honda space,with clouds and textures overlaid giving glimpses of its full appearance. We then follow a red line used in the campaign to represent the engineers’ journey and use this to neatly transition through the different product points.
Honda announces the new Civic at the IAA Frankfurt Motor Show. Developed specifically for the European market, the Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
Concept and Development
Initial ideas for the new Civic explored the realm of the car having a ‘Lean Energetic’ design. ‘Lean’ was to emphasize the environmental-conscious world existing today, and ‘Energetic’ to express Honda’s vitality. This design direction translated into a ‘Clean-Dynamic’ design concept.
Drive trains The new Civic will be offered with three engine options: a 1.4 l petrol unit, a 1.8 l petrol unit and a 2.2 l diesel unit. All the engines are combined with a 6-speed manual gearbox, ECO Assist, advanced fueling control technology and Idle Stop. They are also equipped with Hill Start Assist. The 1.8 l engine can be paired with a specially designed 5-speed automatic transmission. The chief goal in the engine and transmission development was to maintain the high performance driving experience whilst improving the overall efficiency of the engine resulting in lower running costs.